Connect with us

Hi, what are you looking for?

Web Celeb LiveWeb Celeb Live


Puma Introduces Virtual Influencer Maya to Promote Brand in South East Asia

With the rise of social media, brands have tapped into the tremendous marketing opportunities offered by platforms like Facebook, Instagram, and YouTube. Needless to say, influencers are today’s most sought-after advertisers, especially for those seeking to “humanize” their brand.  And while there are many examples of such approaches leading to great success, there is a new trend which is increasing in prominence around the world — the use of virtual influencers.

Puma is the latest brand to create a computer-generated brand ambassador. The sportswear company has developed Maya in partnership with UM Studios x Ensemble Worldwide to represent Puma in Southeast Asia (SEA) and promote the brand’s Future Rider sneakers.

Described as “Your average not so average Southeast Asian Virtual Girl”, Maya was created using So.Min. The social media artificial intelligence (AI) platform mapped millions of Southeast Asian faces from various online sources including a…

Source link




@khaby.lame I hope you will appreciate my little house. 🏠 It is for you #learnfromkhaby #comic #commedy ♬ suono originale – Khabane lame Tiktok...


Click here to view the original article.

Bonnie Tsang

Some parents are ruthless—for them, giving birth and raising kids is nothing short of a competition. Source by tatumletina3


This begs the question – why do we care? What makes us feel so attached to celebrities and whether their relationships succeed or not?...