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Zach King

Credit Karma And Rapper IDK Team Up To Help Gen Z Manage Money – Forbes

Rapper IDK. (Photo by Brian Stukes/Getty Images)
Personal financial management company Credit Karma and rapper IDK are teaming up to launch:

According to Credit Karma, the objective of the contest and YouTube show is to “help normalize conversations about money and let people know they’re not alone in their journey, while also helping a few people make real financial progress.”
When I told my wife I would be interviewing IDK for this article, she asked me what the acronym IDK stood for. I said “I don’t know,” to which she replied, “don’t you think you should find out before you interview him?”
To avoid an Abbott & Costello-like conversation, I assured her that I did know that IDK was short for “Ignorantly Delivering Knowledge,” which, ironically, is the exact opposite of how IDK will be delivering financial management content.
According to the rapper, his personal education in money management started with a video game he played when he was in the 6th grade that showed the fundamentals of making money by becoming a merchant. Players could earn a virtual Santa Claus hat that gave them status within the game—which IDK likens to today’s NFTs.
IDK also credits Credit Karma with being instrumental to his financial education: “I was addicted to Credit Karma, using it every week to learn about the importance of credit and financial literacy.”
He’s not alone, by the way. In a consumer study I recently conducted for Cornerstone Advisors, 35% of Gen Zers (21 to 25 years old) and Millennials (26 to 40 years old) said they use Credit Karma at least once a month.
The partnership with Credit Karma isn’t IDK’s first foray into providing financial management education. This past fall, IDK taught a 10-day course at Harvard University educating young, aspiring musicians about the ins and outs of the music business.
Credit Karma’s and IDK’s approach to reaching Gen Z and helping them manage money provides a number of lessons for banks and fintechs:



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Maryann Rizzo

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