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2-year-old toddler goes viral on TikTok for reviewing candles – Insider

A toddler called Sunday has become a TikTok sensation after videos of her smelling candles and reviewing them keep going viral.

The videos, posted by TikTok user Bri Kramer, based in Dallas, Texas, depict her 24-month-old daughter Sunday, smelling all sorts of candles — from Bath & Body Works’ $26.95 Mahogany Teakwood to Jo Malone’s $135 Glowing Embers. Many of the candle-smelling videos have garnered the attention of millions, with the most popular ringing in at 10.7 million views.
In the TikToks, Sunday’s parents take her to different retail stores, ranging from Neiman Marcus to Anthropologie. After being introduced to a scent, the toddler typically responds with a simple yet emphatic “yes” or “no,” or with the occasional rave review: “Oh, nice!”

As the videos gained popularity, viewers began making requests to have Sunday smell certain scents such as Yankee Candle’s Sugar Plum Fairy and Tata Harper’s Into The Forest.
Viewers appear to trust her reviews, with many suggesting brands should too. “The ‘no’ brands better put their crisis management plan into play STAT,” one commenter wrote, while another said Sunday’s was “the only review I trust.” 
Fans are calling on candle companies to get Sunday’s seal of approval, and some brands are trying to get ahead of the curve. “We’ve got some scents she might like,” the HomeGoods TikTok account commented under one video.
In a recent video of Sunday, her mom tells her she has 100,000 followers on TikTok. “Yes!” Sunday says, with the caption reading “More candle reviews in 2023.” 
According to Kramer, Sunday’s affinity for scents started at around six months of age, when she started to smell seasonings in the pantry and “really loved it.”

Before Sunday was born, Kramer told Insider she and her husband, King, had a routine of going to their favorite candle shop every month and picking out a candle. Once Sunday became interested in scents, they started taking her to the candle shop, where they began filming her opinions — never thinking it would lead to anything.

“I actually posted it right before I was going to bed one night, and then I woke up the next morning to all of the notifications,” Kramer said of the first video. “I was like, ‘I was not expecting this.'”

Kramer even hinted at potential brand deals or business ventures that could arise from Sunday’s popularity, telling Insider fans should “stay tuned.” She said the Kramers are happy with the success so far though. 
“We’re just a little family smelling candles,” Kramer said. “If it’s funny to people, then we’re happy about it.”
It’s common for children to go viral on social media for appearing wise beyond their years. In 2022, a toddler called Willow gained popularity for running a ‘diner’, and a seven-year-old boy named Tariq was dubbed the “corn kid” after his enthusiasm for the vegetable gained millions of views.
For more stories like this, check out coverage from Insider’s Digital Culture team here.
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